What’s stopping innovation?
At the Swiss Innovation Forum, motivated startups, bold disruptors and committed investors come together to push the Swiss innovation landscape forward. Creaholic team members joined over 800 other participants and came back to the office with a new perspective of what hurdles companies must overcome to become truly innovative.
The elephant in the room was impossible to avoid… literally. Constructed by our very-own Professional Inventors, the elephant represented a collection of all the obstacles, challenges and mindsets that get in the way of innovation. Visitors at the Creaholic booth were invited to stick the obstacles their company faces on the elephant using Post-it notes. They were also encouraged to think up solutions to others’ challenges.
In the afternoon, a transformation occurred. The elephant was decorated with lights and a whimsical costume. This symbolised how addressing the elephant in the room can change the problem into an unexpected, creative and eye-catching solution. The Creaholic stand was a hit!