The ultimate goal: Impact
What everyone can agree on is that innovation is not the end goal in itself. Organisations do not innovate for fun; they all pursue a goal. And this goal can be defined as “impact”. Every organisation – whether non-profit or for-profit – strives to make an impact: on people, customers, stakeholders, the environment and more. Innovation enables new impact.
In fact, it does so in three contexts:
Relevance: Creating unique and positive experiences through services and products in order to boost loyalty, revenue and cost-effectiveness.
Change: Cultivating innovation culture and improving employee engagement to ensure your organisation remains resilient in the face of change and unpredictability.
Future Proofing: Developing progressive business models and integrating new technologies that help your organisation grow and thus, stay ahead of the curve.