Smixin is a unique hand washing system that saves water, soap and money thanks to patented technology. By mixing the optimal amount of soap, air and water, the Smixin faucets effectively clean hands while reducing the use of water by 90% compared to the conventional hand-washing method.
Originally, this mixing technology was developed with a major consumer goods company for a completely different purpose: food and beverages. However, an example of how the technology could be used with soap was also included in the application.
The original Smixin team – a group of Creaholicers – saw an opportunity for an intrapreneurship project. Creaholic received approval from the company to build on its example for the purpose of washing hands in an ecological and hygienic way.
Smixin patented the technology for this area and become a Creaholic spin-off. Today, Smixin faucets are used around the world by customers including the World Health Organization, McDonald’s, the Ritz-Carleton and Genting Cruise Lines.
The lesson to be learned: when inventing new technology – even at early-stage innovation – don’t forget the patent process and work with people who can help you see what else your invention can be used for. And cover that with a patented invention, too.