New concepts for the SBB app

How to innovate something already very successful?

The challenge

The SBB app is among the most downloaded and used apps in Switzerland. This success means opportunities, but also challenges. For example: How can innovation be fuelled in order to surpass the expectations of future travellers?

Furthermore, despite having such a successful product, it was important to set big new goals. The SBB app team was clear about that: They want to become the #1 travel guide app in Switzerland.

We supported the SBB app team with an unbiased external perspective on their pipeline and with innovative concepts for the app in order to come one step closer to their eventual goal.

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