The challenge: 50 million passengers aren’t enough
The BLS transport organisation moves 50 million passengers yearly on their busses, boats and trains. However, the utilisation of their transport network varies wildly. During rush hour times in the morning and evening, trains are often packed to capacity, but on weekends or other off-peak times there is plenty of free space.
The BLS has the goal of optimising use of their trains—and their Leisure Offers are one strategy to help meet that goal.