Why innovate?

Innovation is on the tip of everyone’s tongue. For some, it’s the key to everything and for others it has become yet another buzzword. Let’s break innovation down so we can make it more actionable.

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The ultimate goal: Impact

What everyone can agree on is that innovation is not the end goal in itself. Organisations do not innovate for fun; they all pursue a goal. And this goal can be defined as “impact”. Every organisation – whether non-profit or for-profit – strives to make an impact: on people, customers, stakeholders, the environment and more. Innovation enables new impact.

In fact, it does so in three contexts:

Relevance: Creating unique and positive experiences through services and products in order to boost loyalty, revenue and cost-effectiveness.

Change: Cultivating innovation culture and improving employee engagement to ensure your organisation remains resilient in the face of change and unpredictability.

Future Proofing: Developing progressive business models and integrating new technologies that help your organisation grow and thus, stay ahead of the curve.

Universal value chain

These three contexts – Relevance, Change and Future Proofing – are not random. If you put them in a logical order, you get a kind of universal value chain that can apply to any organisation. Every organisation is built on a business model (which can be described as its ultimate bet). This business model is delivered by employees using processes that are built into the company’s culture to create and optimise relevant products, services and experiences for customers.

All to make an impact.

Pinpoint your organisation’s area of improvement

When new clients approach us, we always explain this model. Then we ask: At the moment, where is action most needed to tackle innovation?

Do you want to differentiate your offering and give customers an experience that keeps them coming back?

→ Then the context is Relevance.

Do you want to empower your employees to take an active role in innovation?
→ Then the context is Change.

Do you need to ensure the future of your business by exploring new areas of growth?
→ Then the context is Future Proofing.

We’ll follow up by asking: Which angle should we start with? Within each of the contexts are three angles from which an innovation initiative can launch: strategic, creative and transformative.

These two questions help our clients identify the exact area where boosting innovation effectively leads to new impact.