WHAT WE DO

CREAHOLIC WHAT WE DO

Our clients come to us because they need a better product, service or technology that will help them compete in their market.

They value our breadth of expertise and the perspective it gives: the ability to see problems in new ways and come up with new solutions.

We know what it takes to bring an invention to market. We help our clients generate ideas and transform those ideas into business advantages.

Skills

 

Our core mission is to be professional inventors for international clients. To accomplish that, we need a flexible, capable, multidisciplinary team: unique experts who can also work with others. We’re proud that the team we’ve assembled has the skills and experience to support our enormous range of projects.

CREAHOLIC SKILLS

  • Concept generation
  • Technology and engineering
  • Business and management
  • Design development
  • IP creation
  • Human Centered Design

Approach

CREAHOLIC APPROACH

For over 30 years, our approach to invention has been guided by a unique philosophy. We think of the journey from idea to business in terms of the three phases of matter: gas, liquid, solid.

This philosophy has helped us develop reliable procedures to make invention a matter of practice, not just luck.

Gas, liquid, solid

from idea to business

Creaholic is especially skilled at moving from gas to liquid, and our clients often have great experience moving from liquid to solid. We have made the whole journey many times, both while supporting client projects and with our own spin-offs. Therefore, we know how to make the most of every stage and can guide the entire innovative process while keeping the end goal in mind.

Professional invention is not creativity for creativity’s sake - it means developing ideas that can benefit your business.

The gas phase
where it all begins

imagine. provoke. inspire.

The gas phase is low pressure, but high energy. It’s here that we look for the breath of fresh air - the new perspective on a problem. This is the phase where ideas arefree-floating, no suggestion is too outlandish, and we welcome solutions that challenge conventional wisdom. Here our team leverages the whole breadth of ourexperience, bouncing off one another and contributing new insights. We aim to develop multiple possibilities quickly and begin to see the project’s first nebulous form.

The liquid phase
bridging the gap

connect. collaborate. revise.

In the liquid phase, ideas start to condense and collect. We pool our knowledge, decide which ideas have potential and start to make them tangible. This is the phase where concepts are still fluid, but we distil the possibilities and begin working as a team to make them real. We build prototypes, test materials, gather data, explore designs and think about possible implementations. We begin to understand user feedback and technical feasibility, and explore the business potential of the invention.

The solid phase
the final goal

optimize. finalize. implement.

In the solid phase, the best solution takes shape. Final design considerations, optimization for mass production, legal protection and documentation - it all happens here. In this phase our clients often add their own expertise to make the invention fit their business, but we can work with suppliers, manage production processes or build new partnerships as needed. The end result of this phase is a concrete invention: a market-ready product, system or technology.

NEXT Gas
PREVIOUS Gas, liquid, solid
NEXT Liquid
PREVIOUS Gas
NEXT Solid
PREVIOUS liquid

Human centered design

CREAHOLIC HCD

Human-centered design is a working method that is intended to create products and services tailored to customers’ needs. It involves analyzing and improving existing customer experiences or developing and implementing new ideas from scratch. The key factor in achieving those goals is to put the user of a product or service - and their requirements, characteristics, and preferences - at the forefront of the development process.

Human-centered design unites what makes sense from a human point of view with technical feasibility and economic viability. Through this need-focused product and service development, HCD supports organizations as they integrate individual offerings into a holistic brand experience and forge long-lasting connections with customers. Thus, HCD pertains to change and innovation processes in all the important aspects of an organization: from product development to key performance indicators, from the training of coworkers to the design of the office, from high-level strategy to practical methods and tools for innovation.

The three stages of HCD

As a working method, human-centered design has three stages: HEAR, CREATE, and DELIVER. In each of these developmental stages, as required, we draw on a diverse set of supporting methods, which we use first of all to design, then to test, and ultimately to finalize the services.

In the HEAR stage, we gain a better understanding of the customer and the project’s starting point. We then clarify the project mandate and the contextual framework of questions and problems. We also collect as many opinions as possible through direct customer contact and pool existing internal and external expertise to form the basis of the next stage.

In the CREATE stage, we transform knowledge from its current reality into future possibilities by looking for patterns in the flood of collected information that can be turned into a cohesive whole. The CREATE stage is shaped by changes in mindset: we examine new ideas and contradictory approaches critically and consider potential solutions in a creative way.

In the DELIVER stage, we first finalize ideas in order to test them. This step allows us to identify why something does or does not work. We do this with passion and detachment: both qualities are needed so that we can put different ideas to the test while knowing that most of them will be discarded.

The three principles of HCD

The following three principles form the basis of human-centered design:

  • Creating value for customers is key. Sensible services for customers stay on the market for the longer term.
  • Innovation is the result of a methodological procedure combined with a creative working method and uncompromising cooperation.
  • An action-oriented and error-tolerant learning culture promotes individual initiative and responsibility.

See for yourself

See where it all happens. Contact us to discuss your needs.