What it covers
With Value Proposition Design, you create offerings that deliver value for your customers.
This structured approach helps you to find needs, better understand your customers and, as a result, refine your offering. At the core of Value Proposition Design is the customer job. It makes the customer’s needs very specific—meaning a better match between offering and need, and an improvement to the customer experience.
You can also use the Value Proposition Canvas to achieve greater differentiation with your offering in order to expand to new customer segments or prioritise further developments.
The Value Proposition Canvas is an expansion of the Business Model Canvas from Strategyzer into the customer and offering areas.
This course is for you, if you’re just starting out with an idea, in the middle of product development, or if your offering is already on the market. Basically, anyone.