Experiment-driven Product Development

Learn to systematically test uncertainties and opinions instead of endlessly discussing what will or will not happen.

What it covers

Developing something new is always associated with many uncertainties.

  • Feasibility – Can we realize it with the resources and skills we have at hand?

  • Need – Will customers or users decide to use it or pay for it?

  • Financial sustainability - Is it worth building?

  • Experiment driven product development

In this module you will learn to reduce these uncertainties step by step with targeted experiments and thereby develop your product/service/technology/portfolio faster and more accurately. Regardless of where you are in your development process, you will gain confidence about your next steps. Because testing ideas and developing products are not different things: if you're smart about it, it's one iterative process.

This course is for you, if you are a leader, PM, PO, innovator, intrapreneur, facilitator, etc. and want to systematically counter the number one cause of project delays - opinions and uncertainties.

Course structure

Online or on-site, you can expect a day with targeted inputs and a lot of hands-on doing.
We work with current projects from your everyday life. During the day we identify and formulate all assumptions about feasibility, need and financial sustainability and prioritize them. No, it is not always the customer's needs that have to be checked. Afterwards, you design one or few clever experiments to test your assumption.

Takeaways

In this course you’ll learn:

  • Methods how to recognize uncertainties as such and translate them into testable assumptions

  • You learn to prioritize hypotheses so that you are always working on the right, critical questions

  • You learn creative ways to test assumptions that go further than fake landing pages and interviews. Also those that are applicable in a B2B context or in-house. 

creaholic innovation team working intensively

Christoph Frei

Inventor & Trainer

"Learn, create and grow".

Interested in this training?

We're looking forward to welcoming you to our training on experiment-driven product development – or perhaps building parts of this module into a customised training for your team.

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Contact us

Creaholic SA
Rue Centrale 115
2503 Biel/Bienne
Switzerland
T +41 32 366 64 44

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