Human Centered Design

Total focus on the customer

Course structure

In this intensive and hands-on day, you’ll come to understand how to put the customer at the centre of your work, and how a customer focus helps create innovation.

You’ll start with a short exercise: to design a product or service for someone else. After getting input on the process and the requirements of Human Centred Design, you’ll work with a group to develop a customer experience chain, use a customer interview to validate it, and then generate possible solutions. Throughout the day, you’ll repeatedly share your insights with other participants, and at the end you’ll reflect on how you can make your everyday work contribute to better customer experiences.

Hampe Wyss

Inventor & Trainer

"Mixing your cocktail at the Skills Bar".

Interested in this training?

We're looking forward to welcoming you to our Human Centred Design training – or perhaps building parts of this module into a customised training for your team.