What it covers
The discipline of Human Centred Design—also called Design Thinking—arose in Silicon Valley with the goal of systematically making customer focus a consideration right from the start of any product or service development process. This ensures that the customer’s needs and the customer’s experience aren’t overlooked at any point, from development through to phase-out.
To achieve this, the central elements of Human Centred Design are: gaining empathy by taking on the customer’s point of view, weaving together diverging and converging thought processes, and employing feedback loops to support iterative working styles.
This approach helps you find a successful balance between competing demands, namely the customer’s wishes, technical feasibility, and financial sustainability.
This course is for you, if you want to be able to develop customer-oriented offerings, and you’re wondering what Human Centred Design and Design Thinking have to do with that.