What it covers
Well-run customer interviews enable you to discover the real treasures of customer centricity: empathy and genuine needs.
Whether it’s an expert interview, usability test or informal chat by the coffee machine—conversations with your customers can reveal an incredible amount both from and about them. But only if you ask the right questions…
From preparation to implementation to evaluation, this course gives you wide-ranging insight into the topic of customer interviews. Learn how to immerse yourself in the customer’s world, and use various techniques to practice this process.
This course is for you, if you want to get the most out of conversations with your customers by asking the right questions at the right time.