Customer Interviews

Learn from your customers. Through well-conducted interviews, you can unearth the real treasures of customer centricity: your customers’ actual needs.

What it covers

Well-run customer interviews enable you to discover the real treasures of customer centricity: empathy and genuine needs.

Whether it’s an expert interview, usability test or informal chat by the coffee machine—conversations with your customers can reveal an incredible amount both from and about them. But only if you ask the right questions…

From preparation to implementation to evaluation, this course gives you wide-ranging insight into the topic of customer interviews. Learn how to immerse yourself in the customer’s world, and use various techniques to practice this process.

This course is for you, if you want to get the most out of conversations with your customers by asking the right questions at the right time.

Course structure

This interactive format consists of short inputs and many practical exercises.

The customer interview is only one of many ways in which you can learn more from actual users about your products and services. This course begins with a brief overview of user research methods and their applicability, before moving on to practice various forms of conversation.

At what point in the project/product lifecycle are interviews helpful, and for what? How do you adapt questions to match your goals? How do you prepare? What factors do you need to consider?

You’ll try out various conversations yourself, in the roles of interviewer, respondent and observer.

Takeaways

In this course you’ll learn:

  • The differences between qualitative and quantitative surveys and where you can use them

  • The various methods for conducting interviews

  • What you need to remember when having a discussion

  • How to prepare for, conduct, document and consolidate output from an interview

creaholic innovation team working intensively

Course details

Length: 1/2 day

Cost: CHF 580.-
(incl. lunch, coffee, catering and all course materials)

Location: Creaholic, Biel, Zentralstrasse 115, Invention Ramp or online via Teams, per BAG guidelines.

Cancellation conditions: Minimum number of participants: 8. Creaholic reserves the right to cancel the session if the minimum number of participants is not reached.

Cancellations: No charge if you cancel 14 days or more before the event. If you cancel later, the full fee will be charged—or you can register a substitute.

More questions? Write to: training@creaholic.com

Nadja Studer

Inventor & Trainer

«Identifying actual needs with well-conducted customer interviews.»

Register now!

We are looking forward to welcome you in our training. If you have any further questions, please contact us.

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Contact us

Creaholic SA
Rue Centrale 115
2503 Biel/Bienne
Switzerland
T +41 32 366 64 44

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