Human Centered Design

Total focus on the customer

What it covers

The discipline of Human Centred Design—also called Design Thinking—arose in Silicon Valley with the goal of systematically making customer focus a consideration right from the start of any product or service development process. This ensures that the customer’s needs and the customer’s experience aren’t overlooked at any point, from development through to phase-out.

To achieve this, the central elements of Human Centred Design are: gaining empathy by taking on the customer’s point of view, weaving together diverging and converging thought processes, and employing feedback loops to support iterative working styles.

This approach helps you find a successful balance between competing demands, namely the customer’s wishes, technical feasibility, and financial sustainability.

This course is for you, if you want to be able to develop customer-oriented offerings, and you’re wondering what Human Centred Design and Design Thinking have to do with that.

Course structure

In this intensive and hands-on day, you’ll come to understand how to put the customer at the centre of your work, and how a customer focus helps create innovation.

You’ll start with a short exercise: to design a product or service for someone else. After getting input on the process and the requirements of Human Centred Design, you’ll work with a group to develop a customer experience chain, use a customer interview to validate it, and then generate possible solutions. Throughout the day, you’ll repeatedly share your insights with other participants, and at the end you’ll reflect on how you can make your everyday work contribute to better customer experiences.

Takeaways

After this course, you will:

  • Understand the importance of holistic experience design, and how you can contribute to it

  • Have the methods and tools to develop new ideas and solutions within your team

  • Understand the necessary attitude, principles and craft of Human Centred Design, and know how to develop these attributes further

Hampe Wyss

Inventor & Trainer

"Mixing your cocktail at the Skills Bar".

Interested in this training?

We're looking forward to welcoming you to our Human Centred Design training – or perhaps building parts of this module into a customised training for your team.

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Contact us

Creaholic SA
Rue Centrale 115
2503 Biel/Bienne
Switzerland
T +41 32 366 64 44

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