Worldwide customer centricity initiative

How can a company become more customer-centric? And how can it foster this approach throughout its globally dispersed teams?


EAO builds industrial switches, mainly for the automotive, machine and transportation markets. Although EAO leads their field, cheaper copies from China are flooding the market and threatening their strong position.

To counter this development and support a loyal customer base, EAO decided to push for a more customer-centric strategy, allowing them to create top-quality experiences and differentiate from their competition.

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