What it covers
Do instead of talking; learn instead of guessing. Prototyping brings your ideas into tangible form and enables the customer feedback that lets you refine them quickly and cheaply.
Creating better customer experiences isn’t easy, but it doesn’t require magic either. The hardest part is that only the customers themselves know what they’re experiencing, so you need their input right from the beginning. This means prototyping is one of the most important foundational pieces for customer-centred innovation: it’s the art of making ideas tangible quickly and cheaply.
Prototyping is an iterative learning process that enables you to successfully develop ideas on the basis of customer feedback. Not only will you have fun, you’ll also save time and money!
This course is for you, if you want to get concrete feedback quickly in a project or product development process, and you have the courage to test your hypotheses at an early stage.