Challenge
Classic employee surveys asked about everything and changed almost nothing. Long questionnaires frustrated people; results arrived months later for a few managers; anonymous venting rarely turned into team action. At Swisscom, that frustration was the starting point: what if a tool made it easier for everyone to do a good job?
Solution
Pulse Feedback puts feedback where it has the most impact - in the teams. Results are transparent within the team (not anonymous among colleagues), available in real time, and built for guided discussion and self-responsible improvement rather than top-down action plans. Prototypes were tested with hundreds of employees and dozens of teams before launch.
Results
Pulse Feedback launched in 2016 for 17'000 employees and has been developed, operated and marketed by Creaholic since 2017. It is used by companies in Switzerland and abroad for engagement, transformation and customer-centricity - actionable feedback instead of anonymous venting, learning instead of actionism.
At a glance
- Founded
- 2016 launch · Creaholic since 2017
- Method
- Transparent, team-level feedback (non-anonymous within the team)
- Scale
- First rollout: 17'000 employees
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