Challenge
Around 500 billion paper cups are produced each year. Most of a paper cup's environmental impact comes from pulp production - energy, water, chemicals. Packaging that claims to be greener still often runs through that same intensive process. The question was whether cups and packaging could skip paper altogether and still work for cafés, events and brands.
Solution
Arboloom forms cups and packaging from wood veneer with minimal material transformation, bypassing energy- and water-intensive paper production. The products are compostable, brandable, and designed for a circular end of life - wood as a renewable, CO₂-neutral resource rather than a feedstock for pulp.
Results
Arboloom supplies wood-veneer cups and custom branding for businesses that want to replace plastic and paper. Using veneer instead of paper cuts roughly two-thirds of the footprint tied to pulp production, while keeping a premium, natural look for events, cafés and venues.
At a glance
- Founded
- Creaholic spin-off · Brügg, Switzerland
- Focus
- Wood-veneer cups & sustainable packaging
- Impact
- ~2/3 footprint cut vs paper pulp route
- Site
- arboloom.com
Want to develop a technology platform, too?
Are you inspired by this case study and interested in discussing a similar challenge?
If so, then reach out to one of our experts!
Other companies that started here
SpineWeldingApplication and industrialisation of WoodWelding technology to enable next-generation spinal implants.Read the story 
Multi-Material WeldingDevelopment of an intelligent fastening technology for lightweight materials, with a focus on the car industry.Read the story 
VetWeldingA dedicated portfolio of orthopaedic solutions for the treatment of specific conditions and injuries in animals.Read the story