The elephant in the room: Creaholic at the Swiss Innovation Forum 2022

At the Swiss Innovation Forum,  motivated startups, bold disruptors and committed investors come together to push the Swiss innovation landscape forward. Creaholic team members joined over 800 other participants and came back to the office with a new perspective of what hurdles companies must overcome to become truly innovative.

The elephant in the room was impossible to avoid… literally. Constructed by our very-own Professional Inventors, the elephant represented a collection of all the obstacles, challenges and mindsets that get in the way of innovation. Visitors at the Creaholic booth were invited to stick the obstacles their company faces on the elephant using Post-it notes. They were also encouraged to think up solutions to others’ challenges.

In the afternoon, a transformation occurred. The elephant was decorated with lights and a whimsical costume. This symbolised how addressing the elephant in the room can change the problem into an unexpected, creative and eye-catching solution. The Creaholic stand was a hit!

Novartis teamed up with Creaholic’s Tinu Anders and Katja Bürki for a hands-on challenge that encouraged participants to explore how we can radically improve our healthcare system. The sub-challenge that was overcome in this speed workshop was related to preventative care and combined the results from three different groups.

The setting is 15 years from now, when the healthcare system will collapse – not because of a lack of healthcare professionals, but because of a lack of patients. The solution is an app that helps individuals live a healthier life with a holistic, integrative approach that also includes communities and a support system that helps users succeed.

This challenge won third place in the popular vote.